Our company

A leader in carpet and textile production, where innovation and sustainability blend together.


We believe a floor defines the look & feel of a space more than any other surface. Moreover, carpets provide comfort and stability under our feet and peaceful acoustics to our ears and mind. At Betap, we are passionate about producing the best affordable design carpet money can buy. Our cost-effective, high-volume production enables us to guarantee beautiful quality soft flooring solutions – comfortable, beautiful, and sustainable. Read more about our tufted and nonwoven carpets.


Betap is situated in the heart of the Dutch carpet industry, Genemuiden. Propelled by an innovative nature and keen eye for quality, we grew from a local supplier of rushes in 1918 to the internationally renowned carpet manufacturer we are today. "Small enough to care, big enough to deliver." We have a tireless drive towards unmatched global service. A drive that is centred around quality and efficiency, as is shown by our state-of-the-art production lines and ISO certification.


Founded by the Van Lente family, Betap has developed over the years into a renowned carpet manufacturer with outstanding textile professionals. We are still united by a vision of what we can achieve together: lasting relationships, beautiful products, sustainable growth, and affordable design.


Genemuidens Calvinistic roots are expressed in the way we run our business. It defines the no-nonsense way in which we work with designers, suppliers, and other associates. And it can be sensed in the way we work with you: We listen, advise, design and improve. We are there for you and go out of our way to meet your expectations. Time and time again.


Highly efficient in terms of cutting waste, costs, and time, we cherish and safeguard our image of sustainable, cost-effective and high-volume carpet manufacturers.
We manufacture carpets that are anti-slip, dirt-repellent and have a long life span. To top that off, they are fully recyclable and produced in CO2 neutral factories.

Learn more about our sustainability efforts and meet our NextGen carpeting solutions.


At Betap, few things are as fundamental as design. Inspired by architecture, fashion, the arts, and nature, our products intend to provoke emotion, inspire creativity or instil calmness. The Betap design collection is vast. Moreover, our sales and design staff are eager to help you create a compelling collection that will set you apart in your market.

Do you know quality-carpet when you see it? Do you refuse to compromise on service and have a customer base that depends on your promise to offer economical solutions? We do, too and tailor to like-minded clients in the automotive, residential, landscape, commercial and exhibition sectors. Count on us to provide cost-effectiveness, leading service, quality, and dependability!

Read more about the sectors in which we operate.

70+ million

Producing of over 70 million square meters of tufted and non woven carpets per year

75+ countries

Supplying our products to over 75 countries worldwide

100+ years

Betap is a renowned manufacturer with over 100 years of experience since 1918