Betaps showroom is an inviting exhibition area. It is also the place where we research and develop high-quality carpets for clients in the automotive, residential, landscape, commercial and exhibition sectors.


The Betap site is home to a large production facility, as well as extensive office space. Both the R&D department and the showroom have been added to the warehouse, creating a beautifully coherent environment.

The modest, subtle-lively hints of grey of the interior design are enriched with warm wooden tones and leather cognac-accents. Advanced lighting techniques complement the hard, sleek floors and tables, creating a quiet, low-stimuli laboratory without the sterile atmosphere normally associated with such rooms.

The interior concept is leading, offering all kinds of facilities to enable optimal product perception. The sleek and soft floors provide structure to the area but remain neutral. The presentation tables are large. Along the full length of the room, a wooden wall cabinet provides storage space, thus keeping the area from being flooded with the typical assortment of fabric, materials and technical tools. These can be found in the design studio. By adjusting the area to client and products, we offer an exquisite sensory experience of the soft techniques and colours used in the carpet industry.

The ceiling lights have been especially constructed to adopt all possible colour tones and light intensities, thus imitating the environment of your choice. In other words: you can view the samples by daylight, evening light, artificial light – depending on the conditions of your surroundings. The meeting area is situated in the ‘polder landscape’, offering a great space for discussion, reflection and concentration.


We welcome you to visit our showroom in Genemuiden, the Netherlands! Please schedule an appointment beforehand, and we will make sure a cup of freshly made coffee is waiting for you at your arrival.

Opening hours
Monday to Friday
08.30 - 17.00 hrs.

Phone: +31 (0)38 386 1060